Privacy Policy for EQUNIQUE®
At EQUNIQUE® we are a family-owned Swedish company and we take your privacy very seriously. This Privacy Policy explains how we collect, use, protect and share your personal data when you visit and use our website www.equnique.se, shop with us or otherwise interact with us.
Data Controller
EQUNIQUE is part of Uddens Sjögård AB, org. no. 55694046-50.
Phone: 08-720 00 51
Email: info@equnique.se
Website: www.equnique.se
Uddens Sjögård AB is the data controller for the processing of your personal data.
1. What personal data do we collect?
We collect data that you provide to us yourself as well as data that is collected automatically:
• Data you provide yourself: Name, email address, phone number, delivery address, payment details and other information you give us when you make a purchase, register an account, subscribe to our newsletter or contact us.
• Automatically collected data: IP address, browser type, operating system, your behaviour on the website (which pages you visit, time spent etc.) and information collected through cookies and similar technologies.
2. For what purposes do we process your personal data and on what legal basis?
We process your personal data for the following purposes:
• To manage and fulfil your orders and purchases (legal basis: contract)
• To send order confirmations, delivery information and invoices (contract + legal obligation)
• To provide customer service, handle complaints and right of withdrawal (contract)
• To send newsletters and marketing material (legal basis: consent)
• To improve our website, products and customer experience (legitimate interest)
• To comply with legal requirements, e.g. accounting, tax and consumer protection laws (legal obligation)
3. How long do we keep your personal data?
We retain your data only for as long as is necessary for the purpose. For example:
• Order and accounting data is kept for at least 7 years in accordance with the Swedish Accounting Act.
• Data for newsletters and marketing is kept until you withdraw your consent.
• Other data is deleted or anonymised when it is no longer needed.
4. Who do we share your personal data with?
We never sell or share your personal data with third parties for marketing purposes. However, we may share data with trusted partners who help us run our business (so-called data processors):
• Payment service providers (e.g. Klarna)
• Shipping and logistics companies (e.g. PostNord, DHL, UPS)
• IT providers and cloud services for operating the website and data storage
All our partners have agreements with us that ensure your data is processed securely and in accordance with our instructions. We only share data when it is necessary and in accordance with applicable law.
5. Cookies and similar technologies
Our website uses cookies to improve functionality, analyse traffic and provide a personalised experience. You can change or refuse cookies at any time through your browser settings. For more detailed information, please see our [Cookie Policy] (add link when available).
6. Your rights under GDPR
You have the right to:
• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data (in certain cases)
• Object to processing based on legitimate interest
• Request data portability
• Withdraw your consent at any time
• Lodge a complaint with the Swedish Authority for Privacy Protection (IMY) if you believe we are handling your data incorrectly
To exercise your rights, please contact us at info@equnique.se.
7. Security
We take appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure or destruction.
8. Changes to the Privacy Policy
We may update this policy when necessary. The latest version is always published on our website. We recommend that you regularly visit this page.
Last updated: 13 May 2026
9. Contact
If you have any questions about our Privacy Policy or how we process your personal data, please feel free to contact us:
Phone: 08-720 00 51
Email: info@equnique.se
