Our journey

Our journey in the horse industry, began with a search for the best hoof protection. After many years spent with horses, there has been a great deal of frustration with the disadvantages of the traditional iron shoes. We wanted to find more options where we could look after the individual’s best interests and have more choices. 

In 2019, we started a collaboration with the Australian brand Scoot Boot to distribute their hoof boots in the Nordics. Already in 2021, our work had caught the attention of the Swedish showjumper Peder Fredricson, which led to a successful collaboration where Scootboot’s hoof boots protected all of Grevlunda’s barefoot horses. This collaboration opened the doors to a global clientele of mainly show jumping riders, who were looking for alternative hoof protection and a gentler transition to barefoot.

Through various collaborations with well-trained farriers, professors, veterinarians, therapists and other experts with the horse in focus, we identified our next goal; to lift the focus from the hooves to the whole horse.

Now a brand is emerging that rests on the principles of love, care and protect. In 2022, we began the development of various products and the first was, of course, a hoof-related product – the hoofclay. 

In 2025, we offer several products that help from the inside out and from the outside in. We work with a focus on natural, nurturing and functional raw materials.

At EQUNIQUE, love and care are at the center of everything we do. We believe that health comes from within and if we can support where it is needed in combination with handeling the symptoms, then we are on the right track. Our passion for horses inspires us to develop products that both nurture and protect. Our products are gently designed to support and help.

Thank you for trusting us with your horse’s needs – our passion for equine welfare drives us to improve your horse’s health.