Our journey

Horses have been at the heart of EQUNIQUE® from the very beginning. As young as 8, I found myself drawn to the stables in Skokloster, Sweden, willingly taking on any task, just to be in the company of these incredible animals. By the age of 16, I welcomed my first horse into my life, marking the start of an incredible journey.

At EQUNIQUE®, our passion for horses extends into every aspect of our work. We've dedicated our adult lives to living on horse farms and offering top-quality products to fellow enthusiasts. But our true mission, the cornerstone of our values, is ensuring the welfare of horses. This mission led us to a groundbreaking approach to hoof care – offering the best protection for barefoot horses.

This vision was born from a lifetime of experience. Despite years of fitting traditional iron shoes, we found ourselves this was not the best way for every individual. It became clear that we needed a better solution. 

In 2019-2020, we initiated a partnership with Scoot Boot hoof boots from Australia to distribute their products in the Nordic region. By 2021, we had captured the attention of Swedish showjumper Peder Fredricson, leading to a fruitful collaboration aimed at providing hoof protection for his barefoot horses. This experience significantly expanded our knowledge, and soon we were receiving inquiries from showjumpers globally, all seeking our assistance in transitioning to barefoot hoof care. Engaging with leading farriers, professors, veterinarians, equine therapists, and other highly educated professionals, we found ourselves part of a collective with a singular, noble objective: to enhance the welfare of horses.

Inspired by the dedication of these professionals, I resolved to chase my own dream by launching a brand founded on the principles of Love, Care, and Protect within three focus areas: Hoof Care, Skin Care and Play Care (mental stimulation enrichments). The year 2022 we started working on a specialized hoof clay with powerful antibacterial properties to combat thrush, a prevalent issue for horses. Together with experts, we developed a revolutionary formula consisting of a composition of 100% natural green clay, which is a non-fibrous clay with anti swelling properties due to its high purity and anti-inflammatory effect, as well as improving tissue healing and formation (tissue strengthening) and providing cooling relief for inflammations. 

A year later, we were inspired to develop a lanolin-based cream after witnessing the remarkable results of using sheep wool to address various skin-related problems. Harnessing the nurturing properties of lanolin and propolis, we crafted a cream infused with the essence of love and care, providing nourishment, healing, and protection. Our extensive expertise and deep understanding of equine needs enabled us to develop a product that not only exceeds expectations but will also set a new standard in equine skincare. 

Like many other horse owners, we encountered challenges in gastrointestinal related problems on our horses. During spring 2024 we found the pure natural organic mineral called VendilCare Zeolite (minimum 80% Clinoptilolite). This was the start of a hole new chapter of horse care. Read about my mares journey here where I share pictures and facts during the treatment of extreme mud fever. Learning along the way and keeping our mind open for more knowledge is the best way forward. We brought the mineral quickly aboard and started to study and explore all benefits of Clinoptilolite. 

At the beginning of 2025 we entered into a partnership with VendilCare Zeolite and we now aim for taking the horses overall health to the next level from inside out and outside in.

At EQUNIQUE®, love is at the core of everything we do. We love horses, and it is this love that drives our relentless dedication to creating products that not only care for but also protect these lovely animals. Our commitment to excellence and innovation ensures that every product we develop embodies our passion for horses and our unwavering dedication to their well-being. 

We believe in preventive care and horse health from the inside out and outside in.

Thank you for joining us in our mission to love, care for, and protect these extraordinary creatures.